Country clubs. Pressed khakis. Hushed voices. Lush courses. BORING.
Why not show golf like it's never been seen before and portray elite golfers like the badass athletes they are? Then show the day in/day out brutality of trying to retain the No.1 ranking. The intensity, the grueling workouts, the hardcore sacrifice of the endless chase.
The result is an unflinching look at a conservative sport we all thought we knew, by the only brand that could smash that perception to pieces. The global launch campaign featured an anthem film featuring Rory McIlroy’s gnarly training regimen.
Now make #EnjoyTheChase trend with golfers on social.
In addition, we created an integrated campaign including a slew of :15s social videos with beautifully written captions (thank you very much!). That, and #EnjoyTheChase was also picked up organically and enthusiastically used thousands of times by golfers on social.
